The part of the community change process that gets dropped most often is all that comes after the work is done. We host an event and then don’t do the debrief. We coordinate a year-long community of practice but don’t capture the way the meetings have impacted people. We convene neighbours for a community gathering and work day but don’t share how we did it and why people came.
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All throughout 2018 and into 2019, the Tamarack Institute has seen a large spike in interest in our Evaluation resources. This trend towards evaluating community change efforts is an encouraging one – it represents a move beyond programmatic interventions towards systems change, and how to evaluate the impact of our change efforts.
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One of the most common pathways to systems change is to ‘scale’ a successful small-scale innovation.
The theory is simple. Social innovators develop and test a new model or practice that they think can make a positive difference (e.g., improve grade 3 reading rates, protect wetlands, reduce the racism some people encounter when trying to secure good housing). This is usually (but not always) organized as a pilot project. If the experiment is successful, they then work with funders and early adopters to expand the practice broadly enough that it can ‘change’ a system and generate widespread impact.
A few years ago, I read a book called "Trying Hard is Not Good Enough" by Mark Friedman. The book talks about how initiatives can be complicated and complex, and therefore this makes it hard to reduce evaluating these initiatives to a set of numbers and equations. Mark suggests that we need to talk about the story behind the data. Look at the stories, anecdotes and accomplishments that explain what the data is saying.
