The authors of this paper argue that big changes only occur through advocacy efforts and yet, advocacy is an elusive activity to evaluate.
Advocacy requires an approach and a way of thinking about success, failure, progress, and best practices that is very different than the way we approach traditional philanthropic projects such as delivering services or modeling social innovations. It is more subtle and uncertain, less linear, and because it is fundamentally about politics, depends on the outcomes of fights in which good ideas and sound evidence don't always prevail. This difference poses a particular challenge in evaluating advocacy efforts, exacerbating the resistance to advocacy from foundations that naturally resist in investing in projects that they can't judge as successes or failures.
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