Three Key Components of Effective Donor Communication
When you work in the non-profit sector, the need for funding is always top of mind. Maybe you have an ambitious plan to grow your mission and impact. Perhaps you’re feeling the pinch of looming cutbacks to current funding. Inevitably, you’re going to have to make the case for financial support to a new potential donor.
It’s worthwhile knowing a few techniques of persuasive writing that are common in donor communications. They will strengthen your case by making it more human, more engaging, and more aligned with the donor’s perspective. Keep these tips in mind when you sit down to write: