Let's Play Pretend
Pretend you run a business that sells widgets that are critical to a buyer. The price of each widget is $1000.00 and the buyer needs 100 of them. That’s $100,000. Now let’s pretend the cost of each widget (materials, labour, reasonable marketing costs, equipment maintenance, transportation costs, etc.) makes up 80% of the market price, leaving you with a gross profit of $20.00 per widget or in the case of this order of 100, a gross profit of $20,000 or 20% of the total price.
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