A common thread throughout my career has been a focus on building support and commitment for change on a variety of social issues. I have learned that effective engagement rarely happens by accident. More often, it results from deliberate strategies that include: making a clear and compelling case for change; continually communicating core messages through different channels to reach several audiences; and, offering simple ways for people to take action to show their support. Occasionally, something magical would happen and our engagement campaigns sparked a groundswell of support that ignited passion and gave our campaign a life of its own. Somehow we had done more than implement an effective engagement strategy, we had sparked a movement.