An Exploratory Sidetrack While Researching Social Movements
I love what I do.
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With all the buzz around technology and community engagement, it can be easy to get overwhelmed by the array of tools and networks at your disposal. When it comes to social media, this is especially true.While new tools and apps continue to develop around us, the effort we put into managing these networks may not always amount to the return on investment that we're looking for.
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A group of people wait together on a chilly day for the morning bus. No one speaks, but instead each individual has their head buried in their device, fully consumed in the technology at their fingertips. An email, the morning news, a podcast - whatever it may be, their energy and focus is spoken for.
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When we seek change the temptation is looking for 'the key' component of a problem or situation that, if changed, is expected to lead to profound transformation. Too frequently these type of solutions fail not because the change to the component is poor, but that the thinking is not aligned to the system that contributes to the problem in the first place and thus, changing thinking is what's actually the key not the designed solution.
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Earlier this year I was approached to share my thoughts about collective impact as part of Maytree's popular lunch-and-learn program Five Good Ideas which invites subject matter experts to discuss "powerful yet practical ideas on key management issues facing non-profit organizations." I eagerly said yes, but then discovered that this is not an easy task.
