Weather the Storm of Collective Impact
"Community change efforts are akin to a snowstorm. There are many individual flakes of activity but they are difficult to distinguish once the snowstorm has finished." - Liz Weaver
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"Community change efforts are akin to a snowstorm. There are many individual flakes of activity but they are difficult to distinguish once the snowstorm has finished." - Liz Weaver
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"Communities and organizations around the world are adopting a different mindset to achieve large-scale systemic change through collective impact... As cross-sector groups engage more deeply in this practice, funders and practitioners alike find ourselves probing for answers to the question: How do you do this work well?" - Shiloh Turner, Kathy Merchant, John Kania & Ellen Martin (Stanford Social Innovation Review)
"Childhood obesity is a complex large-scale social problem caused by a multitude of interdependent factors. Children and families do not live and function in isolation but rather in the context of their family environments, neighbourhoods and communities." - Creating a collective impact on childhood obesity: Lessons from the SCOPE initiative
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Community engagement for the next generation calls for a re-thinking around the who, what, where, how and why of sharing information, uncovering unheard voices and collaborating with your constituency. Knowing who your audience is and what spaces they occupy is key to ensuring your engagement efforts are fully optimized.
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With all the buzz around technology and community engagement, it can be easy to get overwhelmed by the array of tools and networks at your disposal. When it comes to social media, this is especially true.While new tools and apps continue to develop around us, the effort we put into managing these networks may not always amount to the return on investment that we're looking for.
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