There is an old but relatively famous set of videos by John Cleese and others called 'Meetings Bloody Meetings' in which John is brought to trial for hosting meetings that actually serve very little purpose. We have all been in those types of meetings!
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After the 2014 Champions for Change conference, Liz Weaver interviewed John Kania and Fay Hanleybrown of FSG for The Philanthropist -- a free online journal for practitioners, academics, supporters and others engaged in the non-profit sector in Canada. When asked about whether anything had surprised them, and what they would say has changed the most since the original Collective Impact article was written by John Kania and Mark Kramer in 2011, Fay responded saying...
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"Community change efforts are akin to a snowstorm. There are many individual flakes of activity but they are difficult to distinguish once the snowstorm has finished." - Liz Weaver
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"Communities and organizations around the world are adopting a different mindset to achieve large-scale systemic change through collective impact... As cross-sector groups engage more deeply in this practice, funders and practitioners alike find ourselves probing for answers to the question: How do you do this work well?" - Shiloh Turner, Kathy Merchant, John Kania & Ellen Martin (Stanford Social Innovation Review)
"Childhood obesity is a complex large-scale social problem caused by a multitude of interdependent factors. Children and families do not live and function in isolation but rather in the context of their family environments, neighbourhoods and communities." - Creating a collective impact on childhood obesity: Lessons from the SCOPE initiative
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Community engagement for the next generation calls for a re-thinking around the who, what, where, how and why of sharing information, uncovering unheard voices and collaborating with your constituency. Knowing who your audience is and what spaces they occupy is key to ensuring your engagement efforts are fully optimized.
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