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Lisa Attygalle

Lisa Attygalle
In her role at Tamarack, Lisa works with cities and organizations to improve the way they engage with their communities. Over the last seven years, her work has focused on creating engagement strategies for municipalities and organizations, integrated communications planning, and the use of technology and creativity for engagement. Lisa constantly advocates for simplicity in infrastructure, frameworks, and design and loves applying the principles of marketing, advertising, loyalty, and user experience to community initiatives.

Recent Posts

7 Steps to Repair Relationships For Stronger Community Engagment

Posted by Lisa Attygalle on July 4, 2019

What should you do when history, tensions or conflicts get in the way of ongoing community engagement that is in any way authentic and meaningful? 

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Why You Should Always Share Your Results

Posted by Lisa Attygalle on May 9, 2019

The part of the community change process that gets dropped most often is all that comes after the work is done. We host an event and then don’t do the debrief. We coordinate a year-long community of practice but don’t capture the way the meetings have impacted people. We convene neighbours for a community gathering and work day but don’t share how we did it and why people came.

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The Opposite of Boring: Eight Things to Care About when Hosting A Community Consultation

Posted by Lisa Attygalle on April 3, 2019

I think I might be experiencing some consultation fatigue. When an in-person consultation comes up in my community I have full intention of attending. I have opinions I am eager to share. I even RSVP. But I mostly don’t end up going. Then the full effects of cognitive dissonance set in.

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Reading the Digital Body Language of your Community Members

Posted by Lisa Attygalle on November 16, 2017

My background is in the world of marketing and specifically in the field of marketing automation where the focus is on having meaningful interactions with customers online based on the digital cues they provide. This is called reading their ‘digital body language’.

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Online Community Engagement: Is the Data Valid?

Posted by Lisa Attygalle on June 8, 2017

Community engagement processes have evolved significantly in the past 15 years with the creation of online engagement methods to complement traditional in-person community engagement. Now, it is common for online community engagement – through online surveys, polling, forums, social media, discussion groups, etc. – to make up a significant portion of engagement activities. The benefits of online engagement are real: the increased breadth of participation, being able to reach people on their own schedule, and reduced costs of printing and distribution, to name just a few.

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Connecting to a Cause: When Business Gives Back

Posted by Lisa Attygalle on March 10, 2017

In 2015, Vidyard, a video marketing and analytics company based in Kitchener, Ontario, launched an initiative called PlugIn aimed at helping to mitigate some of the negative effects of gentrification in downtown Kitchener by giving back to their community.

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