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The Role of Continuous Communication in Collective Impact

Posted on April 12, 2019
By Danielle Van Duzer

Waiting at the Intersection ABCD Collective ImpactAs a masters student in strategic communications management at McMaster University (affiliated with Syracuse University), I am doing my final thesis paper on the role of strategic communications in collective impact. My inspiration is the recent study “When Collective Impact Has An Impact” which identified the use of communication as a largely tactical, rather than a strategic function. 

As a public relations and communications practitioner for over 20 years, I see tremendous value in un-packing the pillar Continuous Communication within the CI framework and contributing to a growing body of knowledge on multi-sector collaboration. 

My survey is open to steering committee members, project leads and communication leads, over the age of 18. There are 29 questions that should take approximately 15 minutes to complete. Participation is voluntary and all responses are confidential and anonymous. You can access the survey here.

Along with your feedback, I will leverage the learnings of key scholars in the field of public relations and strategic communications and develop practical tips on how projects can strategically use communication programs to support their goals. You will be asked at the end of the survey if you would like to receive a copy of my research findings. If you are interested, you will be taken to a separate survey where you can leave your contact information. This ensures your identity is not connected to your survey responses. More information about my research is provided within the survey, including my contact information should you have any questions.

Thank you for your participation and a special thanks to The Tamarack Institute for allowing me to engage you in this research. 

Learn More:

Collective Impact, Blog

Danielle Van Duzer

By Danielle Van Duzer

Danielle Van Duzer Danielle is a Masters student at the Department of Communication Studies and Multimedia at McMaster University in Hamilton, Ontario

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