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How Visible is Your Organization Online?

Posted on February 10, 2016
By Sienna Jae Taylor

In their most recent Internet Use Survey, Stats Canada reported that 83% of Canadian households have access to the internet and 69% of connected households use more than one type of devise to go online. The number of Canadians that are online, and the amount of time they spend online, is growing each year. 

According to EveryoneON, an American organization that works to eliminate the digital divide, "technology has transformed the Google.jpgway that we do business, receive healthcare, and communicate with our loved ones". EveryoneON argues that "Internet is becoming a necessity across more and more facets of life. It’s used to complete homework, search for and apply for jobs, connect with family and friends and access government programs." (EveryoneON)

So what does this mean for social change movements and how we engage our communities?

A new generation of community engagement is emerging. People demand to be engaged in decisions and they want to be
engaged in new ways. We need a new generation of tools and practices to inform, consult and involve people in building better communities -- many of these tools and practices are found online. How visible and how active is your organization online?

According to the 2016 Global NGO Online Technology Report:  

  • 92% of NGOs worldwide have a website
  • 75% regularly send email updates to donors and supporters
  • 95% have a Facebook Page
  • 83% have a Twitter Profile
  • 40% have an Instagram Profile

Take a look at all 11 Must-Know Stats About How NGOs Worldwide Use Internet Technology

Looking for a few more resources to help you update your community engagement techniques?

How does your organization or movement engage community online? Share your stories with us! 

Community Engagement, Sienna Jae Taylor

Sienna Jae Taylor

By Sienna Jae Taylor

Sienna Jae Taylor has a love for all things community and a deep passion for positive, social change. She recently worked with the Tamarack Institute as a Community Animator and previous to that was a member of the Pillar Nonprofit Network team as the 2015 ChangeTheWorld Coordinator. Sienna brings to her work experience in community engagement and animation, strength and creativity in the art of communication and a natural flair for relationship building. Sienna is motivated by the incredible world-changers and inspiring projects that she encounters everyday and believes that with a little community, celebration and passion, anything is possible.

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