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ARTICLE | What We Know So Far About the Strategy Continuum

Evaluating Community Impact, Mark Cabaj, Collaboration, Strategy

Social innovators tackling complex social, economic and environmental challenges – particularly those working with diverse stakeholders – can employ a variety of different types of strategy to guide them towards achieving their ambitious goals.

The Strategy Continuum, informed by the world-renowned expert on strategy, Henry Mintzberg (1985), describes the three models most commonly used in social and community change efforts: Emergent, Umbrella and Detailed. They range from “loose” to “tight”, each suitable for a particular type of context in which the social innovators are operating.


Mark Cabaj

By Mark Cabaj

Mark is President of the consulting company From Here to There and an Associate of Tamarack. Mark has first-hand knowledge of using evaluation as a policy maker, philanthropist, and activist, and has played a big role in promoting the merging practice of developmental evaluation in Canada. Mark is currently focused on how diverse organizations and communities work together to tackle complex issues, on social innovation as a "sub-scene" of community change work, and on strategic learning and evaluation.

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