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PAPER | Small Changes for Big Impacts: Behavioural Insights for Community Change

Community Innovation, Community Change, Galen MacLusky

Why is it that despite our best efforts, issues like poverty, homelessness, crime, and isolation persist in our communities? For those who feel at a loss for how to approach social change, the field of Behavioural Insights offers a new lens through which we can understand why people make the decisions they do, helping us see new possibilities for change. 

This paper is the second in a series on trends in Community Innovation, and provides insights into the fields of Behavioural Economics and Psychology. Small Changes for Big Impacts provides a starting point for community changemakers to explore this field and understand how they might get started in applying this lens to understand the causes, contributions, and potential opportunities for community change. 

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Galen MacLusky

By Galen MacLusky

Galen is a Consulting Director of the Tamarack Institute’s Community Innovation Idea Area. He is passionate about working with community organizations to help build and scale new ideas that deepen their impact. An experienced design, innovation, and co-creation consultant, at the core of his work are approaches that help organizations engage with those who are impacted by their services and test new programs and services with minimal investment. Over the past five years, Galen has used these approaches to help Fortune 500 companies and non-profit organizations across North America reinvent the services and programs they provide.

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