CASE STUDY | Carman Wellness Connections

A group of people smiling and holding up chocolate moustaches. This is the team at Carman Wellness Connections.

Written by Lisa Lehmann, Lorna George, Chantal Chevalier, and Susan Weppler
of Carman Wellness Connections and Maureen Owens and Liz Weaver of the Tamarack Institute

 

Reigniting Community Spirit: engaging, motivating, and recruiting volunteers

Why do community initiatives often start with a bang but fizzle out as time passes? How can nonprofits and similar organizations maintain motivation and engagement with their volunteers? How can we effectively recruit volunteers? These were the challenges in Carman, Manitoba, a vibrant rural community with a rich agriculture, arts, and volunteer scene. Volunteers at Carman Wellness Connections (CWC) were excited to get to impact, but the potential for momentum dwindled as processes became more formal. CWC’s leadership team was determined to revive the momentum, renew excitement, and foster more community engagement.  

recruiting, managing, and engaging volunteers effectively

Now, thanks to their strategy, CWC has volunteers who are actively engaged in their work and the volunteer recruitment process is efficient! Learn from CWC’s story and dive into their valuable insights for any collaborative effort. 

Planning Canvas for an Innovative Volunteer Strategy - Carman Wellness Connections

build your own innovative volunteer strategy

This article is accompanied by our volunteer recruitment planning canvas, a tool to help you optimize your volunteer recruitment and engagement, just like CWC.

Photograph information: The dedicated CWC team, copyright Carman Wellness Connections



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