At the most recent Champions for Change workshop for backbone leaders, I was asked to develop a workshop which focused on the challenge facing many collective impact efforts – how to build a sustainable approach.
This is a challenging conundrum for collective impact efforts which are designed purposefully to move the needle of vexing community issues, work with an eye to complexity and exist in an ever changing community context. The variables inherent in collective impact efforts lead to many more questions:
The US Centre for Disease Controls have published A Sustainability Planning Guide for Healthy Communities which is worth reading. The guide provides 10 steps to sustainability including creating a shared understanding of sustainability, developing a plan, looking at the current and future environmental factors which will impact the effort, prioritizing options, implementing and evaluating results and outcomes.
Developing a shared understanding of sustainability is a critical step. The Guide advices leaders to do the following:
This is wise advice for healthy community initiatives and equally wise advice for collective impact efforts. It is important to identify early on the elements that are important to sustain: funding, leadership, momentum, the common agenda, shared measurement approaches, etc.
A Sustainability Planning Guide for Healthy Communities also contains many practice examples of tools that help the planning process including a decision flow chart and a sustainability plan template.
Another useful tool to consider is Building Sustainable Change Capability by Change First. This resource identifies seven factors to focus on. These factors are relevant and adaptable to the collective impact context and are worthwhile when considering what to sustain:
These seven factors provide a great framework for considering what to sustain in collective impact efforts. Together, the two resources are useful in building a sustainability approach which is both planned and purposeful but also responsive and adaptive.