Language is a key barrier to many newcomer and non-English speaking populations in accessing critical and rapidly changing messaging around COVID-19. In response, Jibril Ibrahim, president of Edmonton’s Somali Canadian Cultural Society SCCS, is ensuring that non-English speakers receive free, reliable, and culturally appropriate communications and translation services. SCCS has created a hotline to assist the 35,000 Somali-Albertans across the province to share information around topics such as financial aid, mobility restrictions, renter tenancies, and small business supports. The society produces educational videos, such as this COVID-19 pandemic information video, which are shared on Facebook as a popular and effective alternative to text-based information.
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