The Brand Identity and Digital Strategy project’s goal was to develop an in-depth understanding of youth and how to best engage, recruit and maintain youth participation. Additionally, the project served to create a virtual platform to enable youth to connect and more easily navigate services within their community with a unique brand, championed by youth.
Sudbury’s newly launched Brand Innovation and Digital Strategy is an innovation project co-designed with youth and funded through the Communities Building Youth Futures Initiative (CBYF). The project’s aim is to address barriers that youth experience in accessing local services, which was identified as a priority from a series of conversations with area youth.