Why is it that despite our best efforts, issues like poverty, homelessness, crime, and isolation persist in our communities? For those who feel at a loss for how to approach social change, the field of Behavioural Insights offers a new lens through which we can understand why people make the decisions they do, helping us see new possibilities for change.
This paper is the second in a series on trends in Community Innovation, and provides insights into the fields of Behavioural Economics and Psychology. Small Changes for Big Impacts provides a starting point for community changemakers to explore this field and understand how they might get started in applying this lens to understand the causes, contributions, and potential opportunities for community change.
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