On September 18, 2018, the Peel Poverty Reduction Committee launched their second poverty reduction strategy and became the first community in Canada to commit to a 10-year plan to end poverty. This case study outlines the natural renewal process of a collective impact initiative, highlighting Peel’s experience progressing through their first full collaborative cycle and how they used their learnings and successes to inform the next phase of their work. It is most useful for collaboratives in the development or re-development phases of their work.